This is the 7th marketing blog and will be covering 3 different social media marketing techniques 

1. Choosing the right channel. This is a very important descision as you not only need to take into account the most popular platforms, but the platform that will work best for you. Taking this into account for a games sake, twitter and discord would probably be the better choices as thats where most gamers and gaming figures are. It's important to limit yourself though when it comes to social media, as trying to get a page/profile up on them all will just be a waste of money, time and resources, so it's best to just stick with a few. 

(Social Media Demographics Guide for Digital Marketers, 2020)

2. Engagement. Engaging with your followers as well as other devs and the likes is a very important part of getting yourself and your game out there. This doesnt mean generic interactions with anyone who replies to anything you post, but actual genunine responses to comments and questions people may have about you/your game. This will help hugely in terms of building an identity for you and your brand. (Social Media Engagement: Why It's Important and How To Do It Well - The Buffer Blog, 2020)

3. Viral Marketing. Viral marketing is the dream for everyone trying to advertise something on the web. Viral marketing is when something like a picture or video, spreads across the internet from person to person like a virus (hence the name). It is hugely helpful in getting you and your brand/game noticed by a lot of people at once and can really help change your prescence in a good way. The main downside to viral marketing is that it's difficult to achieve, as it's hard to know what will catch peoples attention in such a way to make something go viral. (Fraile, 2020)

Bibliography:

Digital Marketing Institute. 2020. Social Media Demographics Guide For Digital Marketers. [online] Available at: <https: digitalmarketinginstitute.com="" en-gb="" blog="" social-media-demographics-guide-for-digital-marketers=""> [Accessed 27 March 2020].</https:>

<https: digitalmarketinginstitute.com="" en-gb="" blog="" social-media-demographics-guide-for-digital-marketers="">Buffer Marketing Library. 2020. Social Media Engagement: Why It's Important And How To Do It Well - The Buffer Blog. [online] Available at: <https: buffer.com="" library="" social-media-engagement=""> [Accessed 31 March 2020].</https:></https:>

<https: digitalmarketinginstitute.com="" en-gb="" blog="" social-media-demographics-guide-for-digital-marketers="">Fraile, A., 2020. What Is Viral Marketing? Advantages And Examples. [online] Cyberclick.es. Available at: <https: www.cyberclick.es="" numericalblogen="" what-is-viral-marketing-advantages-and-examples=""> [Accessed 31 March 2020].</https:></https:>