This is the 5th marketing blog, and will be covering 2 different email marketing techniques an how to make them stand out amongst spam. 

Email marketing is still a very viable and very cheap for of marketing for you game so is wideley used withing not just gaming but every buisness out there. 

1. Newsletter. Newsletters for your game are incredibly important for letting your audience know whats going on with your game. They are a great way of getting out any new announcements or updates to do with your game and will help inform people of changes/upcoming events/additions/anything important quickly and easily. They also have the added benefit of adding that customised message to each user, so it doesnt just seem like some generic update post. Newsletter can also be used to bring traffic to your page/website too using links so people can find out even more about your news (Email Newsletter Tips & Examples To Showcase Your Brand, 2020). 

2.  Cold/Prospect emailing. This is the act of sending out emails to people that didn't ask for it or express enough interest in it. It is illegal to send these types of emails to potential customers, they need to sign up and acknowledge that they are wanting to recieve these emails before they can be sent out. The only places you can send out unsollicited emails to are places such as journalests, platform holders, publishers and anyone pretty much within the gaming industry (Tubis, 2020). 

Here's a link to the landing page so you can sign up for emails:

https://mailchi.mp/c94038fb786d/wartimewarp

Bibliography:

Campaignmonitor.com. 2020. Email Newsletter Tips & Examples To Showcase Your Brand. [online] Available at: <https: www.campaignmonitor.com="" blog="" email-marketing="" 2019="" 07="" why-email-newsletters-need-be-part-of-digital-marketing-strategy=""></https:> [Accessed 12 March 2020].

Tubis, N., 2020. Council Post: How Cold Email Marketing Can Grow Your Business. [online] Forbes. Available at: <https: www.forbes.com="" sites="" forbescommunicationscouncil="" 2018="" 02="" 09="" how-cold-email-marketing-can-grow-your-business=""></https:> [Accessed 12 March 2020].