Marketing blog 2 - 3 common objectives of digital marketing


WarTime Warp is a 2D puzzle platformer being made as a graded unit submission.   This series of blogs will cover my marketing of the game. 

This is the 2nd blog post for the game, and it's about 3 objectives of digital media marketing I have chosen for marketing the game.

I have set 3 goals following the SMART goals guide (Mindtools.com, 2020).

The 3 goals I have set are:
- Within 3 months, increase peoples knowledge of the game and what it's about by 1000 users using analytics.
This one I set because it's super important to get the game actually out there and seen by people. If nobody knows about the game, nobody is going to play it no matter how great it is. 

- Raise awareness on twitter and create a community/following for your game and build hype before release, gather 100 followers in a month.
This goal here is to not only show people the game, but to get a following behind it. Keep people interested in the game and keep showing it off. All well and good showing what the game is, but if people arent following they are much more likely to forget about it. 


- Gather feedback from that twitter exposure and engage with the community to keep them going with it, replying to all questions within a week of them coming in.
This one is really important as a way to keep people interested in the game. Answering questions quickly and just overall having a good experience with people looking into your game will give a good impression and will much more likely keep people interested in the game and how it will turn out. 

Bibliography:
Mindtools.com. (2020). SMART Goals: – How to Make Your Goals Achievable. [online] Available at: https://www.mindtools.com/pages/article/smart-goals.htm [Accessed 20 Feb. 2020].

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