This is the 4th marketing blog, and will be covering 3 different web marketing techniques that can be used to help promote the game. 

1. One of the more important and prominent techniques, Display Media Advertising (DMA). 
DMA takes the form of things such as images, videos, text, logos, animations and just any other type of graphics in general, used in things such as pop-up ads or banners. Generally, they are used everywhere, from websites, to mobile games/apps, to videos (What Are Display Ads? The Complete Guide, 2020).
They can be quite intrusive for the person viewing them. They are usually seen as quite annoying and distracting, getting in the way of what the user is trying to do, but they are still really effective. The user might not be interested in the ad at first, but the more it brings attention to itself, even if that initial impressions is negative, it's still more likely to be remembered. That's why this is a much more important form of advertising. 

2. Content Marketing. Content marketing is a form of marketing that isn't directly trying to sell the product to the user. It's used more as an entertainment and/or educational tool more than a straight up advert. An example of this would be Overwatch, they make lore videos for their characters that tell a story and give info on a specific character instead of just advertise the game (What is Content Marketing?, 2020). 

3. AIDA. AIDA is a good way to remember they key features of getting people to find and play your game. AIDA stands for:
Attention - Bring in the users attention. get them to come look at your website/game's page. 
Interest - Make them interested after you've got their attention. Visuals is a good way to keep people in with images and videos. 
Desire - make the player want to play the game. Show them some good vits from it, make it informative, show off how it looks and plays. 
Action - Make it easy for them to get a hold of the game. Give them an easy link to place to buy the game, and make it as easy as possible. 
(The AIDA Model and How to Use It, 2020)

Bibliograhy:
Acquisio Blog. 2020. What Are Display Ads? The Complete Guide. [online] Available at: <https: www.acquisio.com="" blog="" agency="" what-are-display-ads-5-steps-to-effective-visual-advertising=""></https:> [Accessed 11 March 2020].

Content Marketing Institute. 2020. What Is Content Marketing?. [online] Available at: <https: contentmarketinginstitute.com="" what-is-content-marketing=""></https:> [Accessed 11 March 2020].

The Balance Careers. 2020. The AIDA Model And How To Use It. [online] Available at: <https: www.thebalancecareers.com="" get-to-know-and-use-aida-39273=""> [Accessed 11 March 2020].</https:>