WarTime Warp is a 2D puzzle platformer being made as a graded unit submission.  
This series of blogs will cover my marketing of the game. 

This blog is about the importance of marketing. 
Marketing is important because it informs, it sustains and it sells (Wakefield, 2020).
Without marketing, games would get lost in a sea of games being put onto places like Steam, App-stores and other game selling libraries. Firstly, marketing lets people know of the game's existence. It lets people know what the game is, what it's about and what it (roughly) looks/plays like. Marketing bring audiences in, and the more/better marketing you do, the more people will see it and the more chance of someone being interested in the game enough to pick it up. 
Good marketing is not only good at bringing new people in, but a good use of marketing also keeps existing users going, whether it be advertising new DLC, or just makign them aware of the game again to go back to it or want to play it some more. 
 Of course the game itself needs to be good, but if it is and there's good marketing along with it then it will do infinitely better than without marketing. You could have the best game in the world, but if nobody knows about it then you get nothing from it. 

Feedback can also be a useful gain from effective marketing. People commenting on what the thing the game will be like, why they are excited/not excited for the game, or any comments at all on it will really go a long way to help the devs see what people are thinking about at an early stage. 

Bibliography:
Wakefield, B. (2020). The Indie Guide To Marketing. [online] GamesIndustry.biz. Available at: https://www.gamesindustry.biz/articles/2019-04-25-the-indie-guide-to-marketing [Accessed 6 Feb. 2020].